TheraBreath vs Simply Pure Mouthwash: Two Different Approaches to Oral Care

If you have ever stood in the mouthwash aisle looking for an alcohol-free mouthwash for bad breath, you have probably seen TheraBreath.

TheraBreath has built a strong reputation around a straightforward goal: helping fight bad breath without the intense alcohol burn associated with many traditional mouthwashes.

That is a legitimate approach.

But when choosing a mouthwash for everyday use, fresh breath may not be the only thing you care about. You may also be thinking about enamel, gums, pH, ingredients, and the oral microbiome.

That is where TheraBreath vs Simply Pure Mouthwash becomes an interesting comparison.

Simply Pure Mouthwash takes a different formulation approach. Instead of making fresh breath the entire focus, it combines ingredients selected around several parts of daily oral care, including nano-hydroxyapatite, xylitol, oral probiotics, zinc citrate, aloe, calendula, and trace minerals.

In simple terms, TheraBreath focuses heavily on breath, while Simply Pure is formulated around breath, enamel, the oral environment, and everyday whole-mouth care.

Quick Summary: TheraBreath vs Simply Pure Mouthwash

TheraBreath Fresh Breath Oral Rinse and Simply Pure Mouthwash are both alcohol-free options, but their formulations emphasize different aspects of oral care. TheraBreath uses an oxygenating system centered on sodium chlorite for fresh breath, while Simply Pure includes nano-hydroxyapatite, xylitol, probiotics, zinc, and botanical ingredients as part of its broader daily oral-care approach.

TheraBreath vs Simply Pure Mouthwash: Side-by-Side Comparison

Feature	TheraBreath Fresh Breath	Simply Pure Mouthwash
Primary approach	Fresh breath and odor control	Whole-mouth daily care
Key ingredients	Sodium chlorite, formula-dependent xylitol	Nano-hydroxyapatite, xylitol, probiotics, zinc
Alcohol-free	Yes	Yes
pH approach	Marketed as pH-balanced	pH-balanced
Enamel-focused ingredient	Not the main focus of classic Fresh Breath	Nano-hydroxyapatite
Oral probiotics	Not listed in classic Fresh Breath	L. salivarius and L. reuteri
Zinc citrate	Not listed in classic Fresh Breath	Included
Botanical ingredients	Formula dependent	Aloe, calendula, and other botanicals
Main focus	Fresh breath	Breath, enamel-focused ingredients, oral environment
Flavors	Multiple	Peppermint, Spearmint, Cinnamon

TheraBreath formulas vary, so this comparison focuses primarily on TheraBreath Fresh Breath Oral Rinse rather than assuming every product in the brand has identical ingredients.

How Does TheraBreath Mouthwash Work?

TheraBreath Fresh Breath Oral Rinse uses sodium chlorite, an oxygenating ingredient the company uses in its approach to fighting bad-breath bacteria.

Its Icy Mint ingredient list includes water, glycerin, PEG-40 hydrogenated castor oil, sodium hydroxide, citric acid, flavor, menthol, sodium chlorite, sodium benzoate, sucralose, xylitol, and sodium bicarbonate.

Other TheraBreath products have different ingredient profiles, so it is important to check the specific bottle.

For people whose immediate priority is fresher breath without an alcohol burn, this focused formulation may be appealing.

What Makes Simply Pure Mouthwash Different?

Simply Pure starts with a broader question:

Can a daily mouthwash freshen breath while also incorporating ingredients selected for enamel and the oral environment?

That philosophy is reflected in its ingredient profile.

The Simply Pure Oral Care Collection includes pH-balanced mouthwashes formulated with nano-hydroxyapatite, xylitol, oral probiotics, zinc citrate, aloe vera, calendula, and other thoughtfully selected ingredients.

Unlike a rinse designed primarily around one odor-control mechanism, Simply Pure combines several ingredients selected for different aspects of daily oral care.

Nano-Hydroxyapatite for Enamel Support

Nano-hydroxyapatite belongs to the same mineral family found naturally in tooth enamel.

Research into hydroxyapatite-containing oral-care products has expanded considerably. Clinical studies suggest that hydroxyapatite may have a role in supporting enamel remineralization and preventing dental caries, although findings from different formulations should not automatically be applied to every mouthwash.

That is why nano-hydroxyapatite mouthwash is an important part of the Simply Pure formulation philosophy.

For example, Simply Pure Peppermint Mouthwash incorporates nano-hydroxyapatite alongside other ingredients selected for daily oral care.

For further scientific context, explore hydroxyapatite research on PubMed.

Xylitol and Everyday Oral Care

Simply Pure uses xylitol as part of its mouthwash formulation.

Xylitol is a sugar alcohol that has been studied extensively in oral care, particularly in relation to dental plaque, saliva, and cavity prevention.

However, research findings are mixed, and xylitol should not be considered a replacement for proven preventive dental care.

Its inclusion reflects Simply Pure’s interest in ingredients that contribute to the overall oral-care formulation rather than simply providing sweetness.

Oral Probiotics and the Oral Microbiome

Simply Pure Mouthwash includes two named oral probiotic strains:

• Ligilactobacillus salivarius
• Lactobacillus reuteri

The mouth naturally contains a complex community of microorganisms known as the oral microbiome.

Instead of designing the formula exclusively around eliminating bacteria, Simply Pure incorporates probiotics as part of its approach to supporting a balanced oral environment.

Research into oral probiotics continues to develop. Their effects depend on the specific strains, doses, formulation, and intended outcomes.

The inclusion of these strains should not be interpreted as proof that a mouthwash can permanently restore the oral microbiome.

If you are interested in an alcohol-free, probiotic-containing rinse with a refreshing mint flavor, explore Simply Pure Spearmint Mouthwash.

Zinc Citrate for Fresh Breath

Zinc citrate is another ingredient in the Simply Pure mouthwash formulation.

Zinc compounds are used in oral-care products because of their interaction with compounds associated with unpleasant breath.

Rather than relying on a single ingredient, Simply Pure combines zinc citrate with xylitol, probiotics, and other ingredients as part of its daily fresh-breath approach.

Aloe, Calendula, and Coconut-Derived Ingredients

Simply Pure also contains aloe vera juice, calendula oil, and fractionated coconut oil.

Aloe and calendula are botanical ingredients traditionally used in soothing formulations, while fractionated coconut oil contributes to the product’s mouthfeel.

These ingredients help distinguish Simply Pure from mouthwashes designed primarily around one odor-control mechanism.

Consumers who prefer a non-mint flavor can also explore Simply Pure Cinnamon Mouthwash, which follows the brand’s broader oral-care formulation philosophy.

What TheraBreath Does Well

A fair TheraBreath vs Simply Pure Mouthwash comparison should acknowledge where TheraBreath is strong.

Its Fresh Breath line has a clear purpose.

It is alcohol-free, specifically marketed for bad breath, widely available, and formulated without the intense alcohol sensation associated with some traditional mouthwashes.

TheraBreath Fresh Breath also uses a pH-balanced formulation.

Therefore, the meaningful difference between the products is not that one is pH-balanced and the other is not.

The more useful comparison is their overall formulation strategy.

TheraBreath primarily emphasizes fresh breath, while Simply Pure incorporates additional ingredients selected around enamel, probiotics, zinc, and botanical oral care.

Fresh Breath vs Whole-Mouth Formulation

This is where the two products differ most clearly.

TheraBreath Fresh Breath is primarily positioned around controlling bad breath.

Simply Pure Mouthwash is formulated around several areas at once:

• Fresh breath
• Enamel-focused ingredients
• Oral probiotics
• Zinc citrate
• Xylitol
• pH balance
• Botanical ingredients
• Everyday oral-care support

This does not mean TheraBreath is a bad mouthwash.

It means the two formulas have different priorities.

The Simply Pure Oral Care Collection reflects this approach through its range of mouthwash flavors and other daily oral-care products.

What About CPC in TheraBreath?

Not every TheraBreath mouthwash contains cetylpyridinium chloride (CPC).

The classic Fresh Breath Oral Rinse discussed here does not list CPC as its active ingredient.

However, TheraBreath Healthy Gums Oral Rinse uses 0.05% CPC as its active ingredient.

CPC is an antimicrobial compound used in oral-care products to help reduce plaque and gingival inflammation.

Clinical studies have demonstrated benefits from CPC-containing mouthwashes when used alongside regular brushing and other oral-hygiene practices.

It would therefore be inaccurate to describe CPC simply as a harmful or ineffective ingredient.

The important distinction is the formulation approach.

CPC-containing rinses use an antimicrobial strategy, while Simply Pure emphasizes oral probiotics and a broader ingredient mix rather than making an antiseptic its central feature.

You can review relevant clinical research on CPC mouthwash.

What About Fluoride?

The exact TheraBreath product matters here as well.

TheraBreath Fresh Breath Oral Rinse is different from the brand’s anticavity products.

For example, TheraBreath Healthy Smile Oral Rinse contains sodium fluoride as an anticavity active ingredient.

Simply Pure takes a different approach by using nano-hydroxyapatite as an enamel-focused ingredient.

For shoppers specifically interested in a fluoride-free mouthwash containing hydroxyapatite, Simply Pure Peppermint Mouthwash offers a different formulation to consider.

Fluoride remains an established ingredient in evidence-based cavity prevention, and people with elevated cavity risk should discuss their preventive routine with a dental professional.

Bad Breath Is Often More Than a Breath Problem

Bad breath can have several causes.

Tongue coating, inadequate oral hygiene, gum inflammation, dry mouth, and certain oral or medical conditions can all contribute to persistent unpleasant breath.

That is why mouthwash should be viewed as one part of a complete oral-care routine.

A rinse may temporarily improve breath, but it cannot replace brushing, interdental cleaning, tongue cleaning, or professional dental care.

Persistent bad breath may require identifying and addressing an underlying cause.

Simply Pure’s formulation philosophy asks a broader question:

What else can we consider while we rinse?

That is why ingredients such as nano-hydroxyapatite, oral probiotics, xylitol, and zinc appear alongside its breath-focused ingredients.

For additional guidance on oral health and daily dental care, visit the American Dental Association’s MouthHealthy resource.

Is TheraBreath or Simply Pure Better for the Oral Microbiome?

The two products approach this area differently.

TheraBreath Fresh Breath uses an oxygenating system aimed at odor-causing bacteria, while certain other TheraBreath formulas contain antimicrobial ingredients such as CPC.

Simply Pure directly incorporates named oral probiotic strains into its formulation.

That makes oral microbiome support a more explicit part of Simply Pure’s ingredient philosophy.

However, research into the oral microbiome is complex.

It would be premature to claim that any single mouthwash can permanently fix or restore the oral microbiome.

For consumers who prioritize probiotic ingredients, the presence of L. salivarius and L. reuteri is a meaningful formulation difference worth considering.

TheraBreath vs Simply Pure Ingredients

When comparing mouthwash ingredients, it helps to look beyond whether an ingredient sounds natural or synthetic.

The more useful questions are:

• What is the ingredient designed to do?
• How frequently will the product be used?
• What is the overall formulation intended to accomplish?
• Does the product align with your oral-care needs?

TheraBreath Fresh Breath uses sodium chlorite as part of its breath-focused formulation, alongside other ingredients that vary by product.

Simply Pure combines nano-hydroxyapatite, xylitol, oral probiotics, zinc citrate, aloe, calendula, coconut-derived ingredients, and trace minerals.

The difference is primarily about formulation philosophy, rather than labeling one ingredient list good and the other bad.

Image: Simply Pure Cinnamon Mouthwash ingredient-label photo.

Who May Prefer TheraBreath?

TheraBreath Fresh Breath may appeal to people whose main priority is straightforward odor control from a widely available, alcohol-free mouthwash.

It has a recognizable brand, a clear breath-focused purpose, and an oxygenating formula built around sodium chlorite.

For many people, that may be exactly what they are looking for.

Who May Prefer Simply Pure Mouthwash?

Simply Pure may appeal to people looking beyond fresh breath alone.

It was formulated for those interested in a pH-balanced mouthwash that brings together enamel-focused nano-hydroxyapatite, xylitol, oral probiotics, zinc, and botanical ingredients in one daily rinse.

Rather than making antiseptic action the central feature, the formula takes a broader approach to everyday oral care.

You can choose between Peppermint Mouthwash, Spearmint Mouthwash, and Cinnamon Mouthwash, depending on your preferred flavor.

How to Use Simply Pure Mouthwash

Use Simply Pure according to the directions on the product label.

Shake slightly if needed before use. Measure approximately half a capful or one teaspoon, swish for 30 seconds, and then spit it out.

Do not swallow.

Follow the current product-label instructions regarding eating, drinking, or rinsing after use.

Mouthwash should complement brushing, interdental cleaning, and professional dental care rather than replace them.

Simply Pure Mouthwash Flavors

Simply Pure offers three pH-balanced mouthwash flavors, each formulated with ingredients selected for everyday oral care.

Peppermint Mouthwash

Simply Pure Peppermint Mouthwash offers a classic peppermint flavor alongside the brand’s enamel-focused, probiotic-containing formulation.

This alcohol-free rinse includes nano-hydroxyapatite, xylitol, oral probiotics, and botanical ingredients.

Explore Peppermint Mouthwash

Spearmint Mouthwash

Simply Pure Spearmint Mouthwash offers a spearmint alternative while following the same broader oral-care formulation philosophy.

It is an option for people who prefer spearmint over peppermint.

Explore Spearmint Mouthwash

Cinnamon Mouthwash

Simply Pure Cinnamon Mouthwash provides a non-mint flavor option for people who enjoy cinnamon in their daily oral-care routine.

Like the other flavors, it is formulated around pH balance, nano-hydroxyapatite, oral probiotics, and other selected ingredients.

Explore Cinnamon Mouthwash

Want to compare all available oral-care products in one place? Browse the Simply Pure Oral Care Collection.

FAQs About TheraBreath vs Simply Pure Mouthwash

Is Simply Pure Mouthwash alcohol-free?

Yes. Simply Pure Mouthwash is formulated without alcohol and is intended for daily oral care without the traditional alcohol burn associated with some mouthwashes.

Is TheraBreath alcohol-free?

Yes. TheraBreath Fresh Breath Oral Rinse is alcohol-free and marketed as a non-burning fresh-breath rinse.

Does TheraBreath contain sodium chlorite?

TheraBreath Fresh Breath Oral Rinse contains sodium chlorite as part of its oxygenating fresh-breath system. Ingredients may vary between TheraBreath product lines.

Does Simply Pure Mouthwash contain hydroxyapatite?

Yes. Simply Pure Mouthwash contains nano-hydroxyapatite as part of its enamel-focused formulation.

Does Simply Pure Mouthwash contain probiotics?

Yes. Its formula includes Ligilactobacillus salivarius and Lactobacillus reuteri.

Does every TheraBreath mouthwash contain CPC?

No. Different TheraBreath products use different formulations. The Healthy Gums line contains CPC, while the classic Fresh Breath rinse uses a different ingredient system.

Does every TheraBreath mouthwash contain fluoride?

No. TheraBreath offers different products, including fluoride-containing anticavity rinses and other formulas that do not use fluoride as an active ingredient.

Is Simply Pure Mouthwash only for bad breath?

No. Fresh breath is one part of the formula, but Simply Pure also emphasizes enamel-focused ingredients, oral probiotics, zinc, xylitol, pH balance, and botanical ingredients.

Is Simply Pure Mouthwash pH-balanced?

Yes. Simply Pure describes its mouthwash as pH-balanced and formulates it as part of a broader daily oral-care approach.

Which mouthwash is better for everyday use?

The answer depends on your priorities.

TheraBreath Fresh Breath emphasizes odor control, while Simply Pure incorporates additional ingredients selected around enamel and the oral environment.

Neither mouthwash should replace brushing, interdental cleaning, or individualized dental advice.

A Different Way to Think About Mouthwash

TheraBreath and Simply Pure do not need to solve exactly the same problem.

TheraBreath Fresh Breath is primarily a breath-focused rinse. Simply Pure is formulated as a broader whole-mouth daily rinse.

If your only question is, “How can I freshen my breath?” a dedicated fresh-breath rinse may be enough.

If your question is, “What do I want my everyday mouthwash to bring to my overall oral-care routine?” then ingredients such as nano-hydroxyapatite, xylitol, oral probiotics, and zinc become more relevant.

That is the philosophy behind Simply Pure.

Simply Pure’s approach to everyday wellness also extends beyond oral care. Alongside its Oral Care Collection, the brand offers a Wellness Collection, including skincare products such as Copper Peptide Serum.

Whether you prefer Peppermint, Spearmint, or Cinnamon, choose the mouthwash that fits your preferences and daily oral-care routine.

Keep smiling and remember… Simply Pure… simply perfect!

— Heather the Hygienist