Single Set 1

We choose not to use fluoride because we believe in working with your body, not adding a synthetic chemical. Instead, we use nano-hydroxyapatite — the same natural mineral that already makes up 97% of your tooth enamel — to remineralize and strengthen teeth safely and effectively.

Why don’t you use fluoride in your products?

Nano-hydroxyapatite (nHA) is a biocompatible mineral identical to the one found in healthy tooth enamel. It fills microscopic defects, repairs early enamel damage, reduces sensitivity, and supports a brighter smile — all without the concerns some people have about fluoride. Our toothpaste uses an effective level of nHA as part of a larger synergistic blend of remineralizing ingredients that make up approximately 28% of the formula.

What is nano-hydroxyapatite and why do you use it instead of fluoride?

Your skin is your body’s largest organ and a major pathway for absorption. At Simply Pure we create both natural oral care and natural skincare because we believe everything that touches your body should be pure. Whether it’s in your mouth or on your skin, we keep the ingredients clean and free from unnecessary chemicals.

Why is the skin called the largest organ, and how does that relate to your products?

A pH-balanced mouthwash helps restore a healthier oral environment after eating or drinking. Our mouthwashes are carefully formulated to support a balanced pH, deliver nano-hydroxyapatite, probiotics, and other natural ingredients, and help keep your mouth above the critical 5.5 threshold where enamel can begin to break down.

Why is a pH-balanced mouthwash so important?

Xylitol is a natural sugar alcohol that cavity-causing bacteria cannot feed on or turn into acid. It helps reduce plaque, supports healthy saliva flow, and works alongside our other remineralizing ingredients to protect enamel — all while giving our products a pleasant, clean sweetness without any regular sugar or artificial sweeteners. Ours is sourced from easily renewable, non-GMO corn, not birch trees.

What is xylitol and why do you use it in your products

Absolutely. Nano-hydroxyapatite is excellent for reducing sensitivity because it helps seal the tiny tubules in the enamel and dentin that lead to the nerve. We also include arginine, which is a scientifically proven ingredient that helps alleviate tooth sensitivity by supporting a healthier oral environment and reducing discomfort.

Can people with sensitive teeth use your products

We don’t just remove the bad ingredients — we carefully choose every ingredient for a specific purpose. Our toothpaste is a true coconut-oil formula that doubles as an oil pull, contains a synergistic ~28% remineralizing complex, and is completely free of foam-producing detergents. Our mouthwashes deliver probiotics, nano-hydroxyapatite, and pH support without alcohol. Everything is formulated with t

What makes Simply Pure different from other “natural” brands?