- Hydroxyapatite / Nano-Hydroxyapatite - A mineral naturally found in tooth enamel that supports remineralization, helps strengthen enamel, smooth microscopic imperfections, and reduce sensitivity.
- Xylitol - A naturally occurring sugar alcohol that supports a healthy oral environment by reducing plaque formation, encouraging saliva flow, and supporting remineralization.
- Coconut Oil - Rich in lauric acid and used as the nourishing base of our toothpaste. It supports a clean, balanced mouth without the need for harsh foaming agents.
- Calcium Carbonate - A gentle mineral that helps polish away surface stains and plaque while providing a source of calcium.
- Sodium Bicarbonate - Gently neutralizes acids, helps lift surface stains, and leaves teeth feeling clean and polished.
- Quillaja Saponaria & Saponaria Officinalis - Gently neutralizes acids, helps lift surface stains, and leaves teeth feeling clean and polished.
- Vegetable Glycerin - A plant-based humectant that helps maintain the toothpaste's smooth texture while keeping the mouth comfortable.
- Stevia - A natural, zero-calorie sweetener that provides sweetness without feeding cavity-causing bacteria
We believe you deserve to know exactly what goes into the products you use every day. Every Simply Pure formula — whether for your smile or your skin — is thoughtfully crafted with purposeful ingredients chosen to support the body’s natural systems.
Toothpaste ingredients
Ingredients & Benefits
mouthwash ingredients
- Nano-Hydroxyapatite - Supports daily enamel remineralization and helps promote stronger, healthier-feeling teeth.
- Xylitol -Supports a healthy oral environment by helping reduce plaque formation and encouraging natural saliva flow.
- Probiotic Blend - Ligilactobacillus salivarius + Lactobacillus reuteri help support a balanced oral microbiome and fresh breath.
- Zinc Citrate - Supports gum health and helps neutralize compounds associated with unpleasant breath.
- Aloe Vera Juice- Naturally soothing and gentle on irritated oral tissues.
- Calendula Oil - A botanical ingredient traditionally used to soothe and calm gum tissue.
- Leucidal Liquid - A ferment-derived ingredient that helps naturally preserve the formula while maintaining a gentle, clean formulation.
- Fractionated Coconut Oil - A lightweight coconut-derived oil that provides a smooth mouthfeel and botanical cleansing support.
- Organic Trace Minerals - A USDA-certified organic, plant-based mineral blend that supplies a broad spectrum of naturally occurring trace minerals to support a balanced oral environment.
I didn’t build Simply Pure around one “hero” ingredient or marketing trend.
Every formula is created with intention — drawing on my experience as a Certified Biological Dental Hygienist — to support a healthy oral microbiome, strong enamel, calm gums, and healthy-looking skin. No harsh chemicals, no unnecessary additives, and no ingredients that work against the body.
• Clean, purposeful ingredients
• Formulas that support rather than disrupt
• Transparency you can trust
• Products designed for real, everyday wellness
WHY OUR PRODUCTS ARE DIFFERENT
- Water (Aqua) - The base of the formula that helps deliver the nourishing ingredients smoothly.
- 100% Grass-Fed Beef Tallow - A nutrient-rich, skin-compatible fat that closely matches the skin’s natural lipids to support deep moisture and comfort.
- Glycerin - A gentle humectant that helps attract and hold moisture in the skin.
- Propanediol - A plant-derived ingredient that supports a smooth texture and helps the formula absorb comfortably.
- Simmondsia Chinensis (Jojoba) Seed Oil - A lightweight oil that mimics the skin’s natural sebum and helps condition without heaviness.
- Butyrospermum Parkii (Shea) Butter - Provides rich, protective moisture and leaves skin feeling soft and nourished.
- Mangifera Indica (Mango) Seed Butter - A nourishing butter that supports softness and a comfortable skin feel.
- Cetearyl Alcohol - A fatty alcohol that helps create a creamy, stable texture.
- Glyceryl Stearate & PEG-100 Stearate - Mild emulsifiers that help blend the oils and water for a smooth, whipped consistency.
- Stearic Acid - Supports the rich texture and helps the lotion feel substantial yet comfortable on the skin.
- Xanthan Gum - A natural thickener that gives the lotion its luxurious whipped feel.
- Phenoxyethanol & Ethylhexylglycerin - Gentle preservative system that keeps the formula fresh and stable.
skincare ingredients - whipped tallow lotion
skincare ingredients - Copper Peptide Serum
- Water (Aqua) - The lightweight base that allows the active ingredients to absorb smoothly.
- Propanediol - A plant-derived solvent that helps the formula feel silky and non-sticky.
- Glycerin - Attracts moisture to the skin for a hydrated, comfortable feel.
- Niacinamide - Supports the appearance of even-looking, healthy skin and helps maintain a strong-looking barrier
- Copper Tripeptide-1 - A bio-mimetic peptide that supports the appearance of smoother, firmer-looking skin.
- Sodium Hyaluronate - A form of hyaluronic acid that helps the skin feel plump and well-hydrated.
- Ocimum Sanctum (Holy Basil) Leaf Extract - A calming botanical traditionally used to soothe the look of stressed skin.
- Camellia Sinensis (Green Tea) Leaf Extract - An antioxidant-rich botanical that helps protect the skin’s appearance from everyday environmental stress.
- Mel (Manuka Honey) - A natural ingredient known for its soothing and conditioning properties.
- Phenoxyethanol & Ethylhexylglycerin - A gentle preservative system that maintains product freshness.
- Hydroxyethylcellulose & Xanthan Gum - Natural thickeners that give the serum a smooth, elegant texture.
- Citric Acid & Sodium Hydroxide - Used in tiny amounts to balance the pH of the formula for skin comfort.